In the Know
“In the Know” is a personal project, where I created branding a news/ informational podcast brand from the phrase in the know. The term “in the know” refers to being up to date with facts or stories. The goal for the overall brand design was to create something bold and eye catching. Since this company would focus on knowledge and how it can be impactful for communities, my goal for this logo was to focus on this aspect by putting emphasis on the word to “know” through use of bold typography and high contrasting colors, essentially creating a mark/ pattern for the word.
LOGO VARIATIONS/ GIF/ PATTERNS/ PODCAST MOCKUP/ INSTAGRAM POSTS & STORIES/ MERCHANDISE
Here is the logo and pattern block featured here for “In the Know”. The “Know” part of the pattern and logo mark was created using the typeface Arial with some modification (mainly to the squared “O”). The “in the” part of the design employs the typeface Politica, whose family goes on to be used in the rest of the following designs for display headlines.
Programs: Adobe Illustrator, Adobe Photoshop
In the Know designed by Victoria Senesie